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How School Fundraising Cards Are Made

Updated: Sep 22

Every year, thousands of pencil drawings and paintings sit on classroom desks up and down the country: snowmen, reindeer, stars, trees, whatever a child's imagination lands on that day.


What most parents and even some staff don't realise is how quickly and easily that drawing turns into a fully finished, personalised Christmas card, and a genuine fundraiser for the school it came from.



Here's exactly what happens between the classroom and the Christmas card on someone's mantelpiece.


Step 1: The Artwork Is Created


It starts with the simplest part of the whole process: a child drawing or painting something Christmas-themed. This can be set as a dedicated art lesson, a quick classroom activity, or even homework. There are no special materials required and no template to follow, just a blank page and a bit of Christmas imagination.


This is deliberately kept low-effort for teachers. No lesson planning overhaul, no extra resources to source, just time for children to create something they're proud of.


Top Tip: If you need artwork inspiration, check out our easy Christmas card ideas here.



Child drawing Christmas artwork for school fundraising card

Step 2: The Artwork Is Scanned or Uploaded


App for scanning children's artwork for personalised Christmas cards

Once the drawing is finished, it needs to be captured digitally. This is done through a simple scanning app or by uploading a photo taken on a phone or tablet.


The process is designed to take minutes per class, not hours, and doesn't require any technical skill from staff.


Each piece of artwork is linked to the child and the school, so nothing gets lost or mixed up along the way.


Step 3: The Artwork Is Turned Into Products


This is where the transformation happens. The uploaded image is used to create a range of personalised products: Christmas cards, gift tags, wrapping paper, canvas bags, and mugs. The artwork itself doesn't change; it's the same drawing the child made, just printed onto something a family will actually use and keep.


For many parents, this is the appeal. It isn't a generic gift; it's their own child's creativity turned into something real.


  • Child's drawing transformed into a printed Christmas Mug
  • Child's drawing transformed into printed Christmas wrapping paper

Step 4: Parents Order Using the School's Code


Every school is given its own unique order code. Parents use this code to order directly, choosing which products they want featuring their child's artwork. There's no need for the school to collect money, manage stock, or process individual requests. The ordering happens entirely between the parent and the fundraising company.

This is a deliberate design choice. It removes the single biggest headache from most school fundraisers: handling other people's money.


Step 5: Products Are Delivered Back to the School


Once orders are placed and printed, the finished products are delivered straight back to the school for distribution. Parents get their personalised items, children get to see their artwork turned into something real, and staff are only involved at the handout stage, not the admin stage.


Step 6: The School Receives Its Share


For every order placed, the school receives 20% of the value back as a direct contribution to school funds. There's no invoicing, no waiting on payment, and no separate reconciliation process. The money simply comes back as agreed, tied to real orders that have already been paid for.


Why This Process Works So Well for Schools


The reason this model has become such a popular choice among school fundraising ideas is that every stage is designed to remove work from the school's plate rather than add to it. Compare it to a typical fundraiser:

Stage

Traditional fundraiser

School fundraising cards

Organising

Staff/volunteer time

One art activity

Taking orders

Manual, staff-led

Parents order directly online

Handling money

Cash or invoices

None, handled by provider

Fulfilment

Staff-managed

Delivered ready to hand out

Return to school

Variable

20% of every order


Want to explore School fundraising cards?


From a child's first pencil marks to a finished card landing on the doormat, the whole process behind school fundraising cards is built to be simple for schools and meaningful for families. There's no admin, no cash to collect, and no orders to manage, just artwork in, and a genuine contribution to school funds out. If your school hasn't run a Christmas card project before, this is the year to see how easy it can be.



1 Comment


TAO WANG
Oct 03

The point about removing money-handling from staff is interesting, since that's often where volunteer-run fundraisers get messy. But I wonder whether the 20% return actually competes with simpler alternatives once you account for the effort families put into ordering. Does the convenience for schools offset a potentially lower margin compared to events where parents donate directly? It seems like the real trade-off is staff time versus total funds raised, and that balance probably varies a lot by school size.

Related resource: https://collagemaker.org/

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